Position: Product Marketing Manager
Educational Qualification:
MBA Marketing/Product Marketing
Mandatory Skills:
- Should be analytical, strategic, a good writer, good in front of customers
- PowerPoint master, strong on Excel
- Should be smart
- Should be curious about applying new technologies
- Should be driven to solve tough and interesting problems
- One should want to see the results of their work first hand
- One should adapt to changing conditions
- One should enjoy meeting customers and working to innovate solutions with them
- One should like startups and all that they entail
- Should have hands on, action oriented, and One should care about customers.
- One should have demonstrated success defining and launching excellent products
- One should have excellent written and verbal communication skills
- One should have experience in AGILE product development
- One should have the proven ability to influence cross-functional teams without formal authority
- One should have a Bachelor's degree (MBA preferred)
- One should have a minimum of five (5) years’ experience into Product Marketing.
Job Description:
- Market product to certain clients and consumers.
- Help company achieve objectives and revenue goals.
- Generate products and services from inception to commercialization for customers.
- Oversee development of advertising, public relations and all marketing communications to meet product objectives.
- Work with product management team to ensure process is efficient.
- Lead teams in developing and defining business requirements for retention products.
- Work with suppliers and regional marketing teams to deliver quality products.
- Ensure revenue and customer satisfaction goals are met.
- Participate in cross-functional teams to execute product development plan.
- Conduct periodic product analysis and optimize as needed.
- Attend trade shows.
- Create advertisements, webcasts, websites, and direct mail.
- Identify media outlets for press releases and promotions.
- Enforce brand marketing guidelines in trademarks, logos, and publications.
- Develop and track budgets.
- Measure success of various marketing campaigns.
- Drive profitable sales, brand growth and loyalty for a number of business areas.
- Develop product positioning and messaging that differentiates your products in the market
- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
- Demand generation – develop the strategy and manage the marketing programs that drive demand for One your products
- Develop and implement product go-to-market plans, working with all departments to execute
- Develop the core positioning, messaging and segmentation for our products
- Develop sales support tools including launch collateral
- Responsible for customer facing system documentation
- Perform product demos to customers
- Help define product pricing and SKU strategies
- Market Intelligence – expert on buyers and competition, new markets investigation
- Develop highly tailored content for presentations, demonstrations, datasheets, white papers.
- Deliver effective presentations and product demonstrations as needed to support analyst, partner, and prospective customer meetings.
- Act as a leader and facilitator within the company
- Vendor management & Partnership skills
(*Note: candidate willing to work in Night shift *)
Immediate Requirement :
Walk-in between 2:00 PM on to 7.00 PM IST on weekdays to attend the interview
Venue : Champion InfoMetrics Pvt Ltd.,
#10 Venkat Reddy Layout, Off 80 Feet Road, 6th Block, Kormangala, Bangalore - 560095
Website : www.championinfometrics.com
Phone : +91-80-4143-5564
